Every spring, with Earth Day fast approaching, the media is inundated with either flowery words or dire warnings about protecting the planet on which we live and breathe. Schools run festivals and businesses sling catch phrases. People plant flowers and hail the redemption of recycling. For about a week, we are all so passionate in our endeavors and then, as the days wane, our efforts wane as well. We cannot let the lessons or the call to arms of Earth Day get lost in the hectic nature of our daily lives and mired in the din of social media and greenwashing by the very agents of pollution. Our planet needs our protection and commitment every day.